August 18th Jiangsu bright color in the workshop conducted a field test: AR virtual reality / somatosensory interactive "dinosaur era", the product as "AR science" series, is a new way of science combined with enhanced reality technology and science learning, many aspects covering mineral, dinosaurs, paleontology, geological environment class, the test plate as a substrate!

In 2016, AR was really hot! But how much fire does AR have? In addition to the global technology heavyweights in the snatch AR market, LED industry is also a number of enterprises layout and planning! Although there are not many practical products on the market, but the effect of AR is still full of expectations.

Haikang cubic display division deputy general manager Han Shu said: "small space its market size is limited, with the combination of virtual reality to increase the added value it may avoid the price war. If we can not avoid the price war, the product quality will be difficult to guarantee, and the market will be confused."

General manager Abison Zhang Huabin said: "Chinese business district with small spacing and VR/AR technology. This is the trend of the future, any company should pay attention to this one, the demand for visual, certainly than the static dynamic three-dimensional plane, virtual reality technology can allow users to see the stereo display in the plane, then the small spacing and virtual reality together can do a lot of things, it can greatly enhance the added value of the products, even in the future between the two solutions is even more expensive than products."

Dongshan Precision Manufacturing Co., Ltd. Marketing Center Deputy General Manager Zhao Chunlei analysis: "AR/VR technology from experience, interaction, advertising, media and other perspectives, it can be combined with small space.". But more outdoor space, small indoor space will be part of."

Jiangsu Liancgai  Electronics Co., Ltd. General Manager of the chapter analysis: "AR/VR technology from experience, interaction, advertising, media and other perspectives, can be combined with small space.". Now, in doing some of these technology reserves, part of the conscious ahead of customers can first try to use. When the technical reserves to a certain extent, more practical, while it can solve some practical problems of the user, will vigorously promote the market to go up, but more of a small outdoor indoor space, there will also be part of the small spacing."

It is easy to see that AR/VR technology will become the next air outlet, and it is both an opportunity and a challenge for the small distance LED screen. The opportunity lies in its vast application market, and the challenge lies in how to build a profit model between the two.